sickkids dONOR activation booth

To help with fundraising, my team created a way for SickKids visitors to make a spontaneous donation 24 hours a day. We created a digital activation booth that stars actual patients. The booth cycles through several videos of kids wearing their hospital pjs and beckoning passers-by to “Tap to change lives”.

Once a person engages, they learn a little more about the patient they see on screen, and their donation instantly changes the video from a subdued kid in pjs to a much happier kid doing an activity they enjoy. This activation was so successful that a second booth was created for the departure lounge at Billy Bishop airport.

View the booth design:

See the patients transform: