TELUS email design systems
When I first started working on the TELUS 1:1 business, every single email was created from scratch. There were few design guidelines in place, and no efficiencies at all. My team worked to change this, by creating a mobile-first, modular Email Design System. We developed templates and building blocks to suit the most common needs of the business, effectively simplifying our communications and streamlining the creative and development process. In addition, we simplified how we present content and the amount of content allowed, while optimizing the charm of the TELUS critters in ways relevant to the communication.
Here’s how it started:
Contest Email
Here’s how it’s going:
Winback Email
Upsell Email
Upsell Email
Upsell Email
Upsell Email
Cross-sell Email
Cross-sell Email