In order to announce the launch of the new Samsung Galaxy S22 at TELUS, my team created this national TV spot, as well as an accompanying 6s spot and TikTok post.
We chose a zebra to promote the “Nightography” feature of the phone in the traditional TELUS white space.
My team created the "Raise your Game" tagline, and launched it with these 3 radio spots that helped refresh the brand.
Since National Sports is best known as a hockey gear shop, we opted to use a hockey-style announcer for maximum effect.
This campaign was created to show the Egg Farmers of Canada as the dedicated craftsmen they really are. Through beautiful cinematography, iconic type and simple language, we showcased the real people who produce the eggs we eat.
For this project, we created a 30sec sponsored post in Instagram and Facebook, plus 3 distinct 6-second pre-roll ads, digital displays and social posts.
Subway launches a new sandwich every month, and uses radio to help advertise it. I wrote these spots to promote the featured sub in a way that fit with the brand's quirky tone.
As part of Nature Valley's commitment to getting kids outside to enjoy nature, they partnered with Earth Rangers to print “missions” on their granola bars. This spot was created to educate parents about this partnership, and reinforce the overall brand mission.
To help remind time-starved Canadians that eggs are a nutritious early-morning meal, we created an Egg Farmers Market that would surprise and delight Canadians with a hot breakfast on their way to work.
Activations were carried out in major cities across the country, and featured actual egg farmers who interacted with consumers.
This TELUS DM was created to bring the in-store experience to those stuck at home during the pandemic, when stores were closed. It contained a SIM card so recipients could just call in to have their phone switched over to TELUS immediately.
Indigo was looking for some holiday retail radio spots that would stand out from what they normally ran. I wrote these Christmas carol-inspired spots to add a memorable holiday flair.
